In recent days, San Francisco based Twitter has won a few small victories in the never-ending gargantuan effort of establishing and protecting their brand. Yesterday, a WIPO arbitration panel handed over a judgment which will transfer the <twitter.ch> to Twitter from a Swiss cybersquatter, even citing a Swiss trademark registration.
Also, according to an unverified report, Twitter has also cleared up some legal problems which were standing in the way of their U.S. trademark registration applications for the word “TWEET”. Contrary to what many of the articles I have just read on the subject say, the battle for the trademark registration is not over yet. Based on a quick view of the history of the TWEET applications (one and two), it looks like more troubles may be lying ahead for TWEET. More in the next blog post.